Upscale Brands


Welcome to
Our Company

Upscale Brands

Upscale Brands Co. is a dynamic, fast-growing hospitality group headquartered in Saudi Arabia. We curate and manage a diverse portfolio of exceptional dining experiences that delight the senses and inspire lasting memories. Guided by our passion for innovation, quality and genuine hospitality, we deliver elevated concepts that resonate with today’s discerning guest.

info@upscalebrands.com

Upscale Brands

What Do You

Know About Us

Founded in 2020, our company was created to showcase a wide variety of both international and local brands. We are committed to achieving success and contributing to the objectives of Saudi Vision 2030, particularly within the food and beverage industry. Our team comprises over 500 dedicated employees.
We are proudly part of Engineer Holding Group (www.ehg.sa).

info@upscalebrands.com

Upscale Brands

Our Mission

To craft and operate distinctive F&B brands that combine culinary excellence, warm service and memorable design—driving both guest loyalty and sustainable growth.

info@upscalebrands.com

Upscale Brands

Our Vision

To become the region’s premier hospitality partner, renowned for inventive concepts, operational excellence and an unwavering commitment to authentic guest experiences.

info@upscalebrands.com

Upscale Brands

Table of
Contents

info@upscalebrands.com

• About Us
• Our Mission
• Our Vision
• Our Brands

• Core Values
• Our Team
• Contact