Upscale Brands

Our Brands

Upscale Brands

Specialty coffee and Pastry

EL&N LONDON

Our Brands

Leila men Lebnan

Fine dine

Al Tazaj

QSR

We operate across four distinct categories of food and beverage concepts: Quick Service Restaurants (QSR), fine dining, local brands, and international brands.

Umaimaty

Traditional Saudi
Food

Green Box

Grab&Go – Healthy
food

info@upscalebrands.com

Upscale Brands

Leila Men Lebnan

Fine dine

She found her way to the city after a long journey of learning the art of the Lebanese cuisine in the aromatic Kitchens of the Lebanese mountains, shifting through recipes passed on for generations and adding the twist of special ingredients collected in her travels, creating a fusion between the authenticity of the traditional and the sincerity of the present keeping the strongholds of our Lebanese culture while reflecting our present reality, making Leila Restaurant the Lebanese dining ambassador to the world.

Tarek Al Masri     Habib Assoum 

Leila – Manager         Leila – Executive Chef

Upscale Brands

EL&N London

Our name; EL&N (short for Eat, Live & Nourish). Named as the world’s most Instagrammable café – the famous café and lifestyle brand began it’s journey in the heart of Mayfair, London in 2017, elevating the café culture scene with an innovative menu offering, unique interior design moments and the finest speciality coffee.
With over 35 stores dotted around the globe in iconic locations such as Milan, Paris, Dubai and Kuala Lumpur, we have fast become a worldwide sensation.

Usman Zafar

EL&N KSA – Operation
Manager

Upscale Brands

Al Tazaj

QSR

“We do not compete with what is out there or replicate what others are doing.”
The idea of creating this great edifice was to present small chickens (Farouj)(23 days old) and fresh from Fakieh Poultry Farms. It is worth noting that the used FaroujIn Al Tazaj restaurants, it is seasoned with a natural mixture of garlic, tomatoes, lemon, ginger and spices.
Charcoal Farouj grilling. We don’t have a secret recipe. the chain of Al Tazaj restaurants has spread and expanded to cover the Middle East with more than 100 restaurants.

Mohamed Saber

Al Tazaj – Area Manager

Upscale Brands

Green Box

Grab&Go – Nutrition

•Greenbox is a health-conscious eatery that specializes in providing fresh and ­food options.
•Our menu features a variety of healthy choices, including fresh salads and sandwiches made with high quality ingredients. We also offer freshly squeezed juices that are packed with vitamins and minerals to keep you feeling energized throughout the day.
•Whether you’re looking for a satisfying breakfast to start your day, a light and refreshing lunch, or a hearty dinner option, Greenbox has something for everyone.
•Our dishes are carefully crafted to be both delicious and good for you, so you can feel good about what you’re eating.

Bikram Giri

Green Box – Executive Chef

Upscale Brands

Umaymati

Traditional Saudi Food

Umaymati is a Saudi restaurant concept that offers traditional Saudi dishes with a modern twist, aiming to evoke the feeling of dining at one’s mother’s home. The restaurant’s branding draws inspiration from traditional Arabic typography and the rounded features of Saudi women, utilizing a color palette of sand and black. The name “Umaymati” itself translates to “my mother” in Arabic, further emphasizing the restaurant’s focus on creating a warm, familiar atmosphere.

Mohammed Antar

 Umaymati – Area Manager

Upscale Brands

Contact Us

+966 115123150   
+966 505832409

Mohd.shahin@alkhereijigroup.com

www.ehg.sa

7360 Prince Nasser Bin Farhan Al Saud St | Salahulddin District | Riyadh – KSA